545 Shoup Avenue
The Rogers building was a bold statement made by one of Idaho Falls’ first millionaires, B.M. “Brunt” Rogers. Built in 1937 at the height of the Great Depression, the building boasted 100 “beautifully furnished rooms with baths for $2 and up.” Legend has it that Rogers himself would often stand on the opposite corner and gaze adoringly upon his legacy. The hotel drew guests like President Herbert Hoover, Lyndon B. Johnson, Ronald Reagan, Bing Crosby, and Roy Rogers.
Today the building is undergoing a massive renovation. The third floor is complete with a dozen condos available for rent. The second floor is commercial and mostly complete, but customizing spaces is still an option. The main level is a work in progress, and with original features like Art Deco handrails, colorful floor tiles, and plaster crown molding, it’s sure to set the right tone for clients hoping to set up shop in a ritzy, upscale space.